{"product_id":"everest-inc-by-will-cockrell-2024","title":"Everest, Inc. by Will Cockrell (2024)","description":"\u003cp\u003eThe Renegades and Rogues who Built an Industry on the Top of the World.\u003c\/p\u003e\n\u003cp\u003eAlthough most climbers of my generation think little of Mount Everest, that was not always so. In the 1970s Everest was a real prize for real climbers, and even into the 1980s, the idea of guiding the mountain seemed absurd. The modern Everest guiding industry really only developed from 1990 onwards. This book tells the history of how that happened, and examines what's going on up on the mountain today,\u003c\/p\u003e\n\u003cp\u003eHaerdcover with dust jacket, 331 pages, with an insert of color photographs in the middle. Comes with a hefty index, a note on sources, and a glossary of key players.\u003c\/p\u003e","brand":"Dirtbag Dan Books","offers":[{"title":"Default Title","offer_id":45852642246792,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6765\/3768\/files\/0871B108-834B-4C65-A60F-70FB9D862881.jpg?v=1779301549","url":"https:\/\/dirtbagdan.com\/products\/everest-inc-by-will-cockrell-2024","provider":"Dirtbag Dan Books","version":"1.0","type":"link"}